Viral game and competition for Porky Whites







Viral game and competition for Porky Whites

Project

How can we make the sausages fly of the shelf? This was the challenge put to Mosaic by Porky Whites and the result was to literally make their sausages fly! Mosaic produced a campaign website which allowed users to literally fling a sausage across a virtual kitchen in the hope of clocking up multiple prizes. With traffic driven from point of sale, packaging, social and 3rd party sites, the ingredients were put in place for a 'banger' of a campaign.

 

Outcome

Over 250,000 sausages were flung in the space of eight weeks.

In addition to promoting the brand, this allowed Porky Whites to raise their social profile and also collect a significant marketing list allowing them to communicate with sausage junkies across the UK.

 

“We were really impressed with the interest this campaign attracted and were able to see a tangible uplift with the interest in both our product and our brand”

Porky Whites Marketing Manager

Included

  • Campaign strategy
  • Website design / build
  • Flash game design / build
  • Email design / broadcast
  • Mobile optimisation
  • Analysis and reporting

Contact us. We'd love to know more about your project.

The Grain Store, 127 Gloucester Road, Brighton, BN1 4AF

+44 (0)1273 811091

info@emosaic.co.uk