Brightwave’s next generation responsive site

Brightwave - Responsive website

 

Brightwave - home

 

Brightwave - our thinking

 

Brightwave - we lead

 

Brightwave’s next generation responsive site

Project

Brightwave are paving the way as leaders in online learning, but their old website had evolved over time to become a complicated mix of information and thought- leadership material that was proving a struggle for both users and the marketing team to manage.

Mosaic were tasked with creating a strategy and UI approach, that would translate into a responsive website that reflected their business and brand within the e-learning market.

 

Insight

We undertook a series of stakeholder interviews and worked collaboratively with the marketing team within Brightwave to create the best fit content strategy and brand positioning. 

By conducting A/B testing, stakeholder interviews and reviewing analytics, the resulting content strategy allowed us to much reduce page numbers and create a simpler user journey. This enabled the new branding and key messages to make a bigger impact.

 

Outcome

The truly collaborative effort on the project has produced a beautifully crafted responsive website which promotes Brightwave’s increasing strong market position and brand. Comprising of concise content and cleanly presented web pages, feedback from various users since launch has been extremely positive.

 

 

“Working in collaboration with Mosaic on this project was a real pleasure, and mirrored how we work with our own clients at Brightwave. The team were full of ideas, energy and solutions and we're delighted with the result and how it sets our brand apart from our competitors'. Not only has the website had an excellent response from clients, but is primed to deliver strong results for us in terms of traffic, conversions and new business leads.”

Laura Ward, Head of Marketing

Included

  • Digital strategy
  • Content strategy
  • Website design
  • Website architecture
  • Website build
  • Content management system
  • Project management
  • Analysis and reporting

Contact us. We'd love to know more about your project.

The Grain Store, 127 Gloucester Road, Brighton, BN1 4AF

+44 (0)1273 811091

info@emosaic.co.uk