World cup campaign game for Big and Fresh

Big and Footy World Cup game


Big and Footy - opening screen


Big and Footy - game start


Big and Footy

World cup campaign game for Big and Fresh


To coincide with the 2014 World Cup, egg brand 'Big and Fresh' wanted to release a football themed online game to raise their profile and build their database.

Working with Ape Creative, Mosaic helped Big & Fresh capture all the drama and excitement of the summer of football with our 'Big & Footy, play eggstra time penalty shootout' game. With prizes on offer this was a great way of capturing user data and traffic was driven to the site from point of sale packaging. We also designed a suite of emails to encourage users to play.



The campaign ran for the 4 weeks during the world cup and achieved a high level of engagement.




  • Website design and build
  • Email design and build
  • Email broadcast
  • User testing

Contact us. We'd love to know more about your project.

The Grain Store, 127 Gloucester Road, Brighton, BN1 4AF

+44 (0)1273 811091