PROJECT:

There are hardly any more iconic names than Silverstone but this brand like many of its events had been witness to a few knocks and scrapes. Our job has been to revitalise the brand of what is one of Britain’s top visitor attractions across all media and create resonance with many of the different audiences and clients that it attracts.

OUTCOME:

Mosaic revisited every element of the circuit’s branding and marketing strategies along with distilling Silverstone’s values into a brand that has real appeal. The roll out has been exhaustive and the results speak for themselves – the securing MotoGP, the return of the British Grand Prix, a market leading retail offering and a healthy plan for regeneration and new developments.