PROJECT:

Nurturing strong relationships with past students of any business school is critically important to its success and fortunes.

In addition to the myriad of different alumni communication pieces ranging from fund raising to event promotion, Mosaic is also responsible for London Business School’s key publication AlumniNews – a quarterly magazine that forms a crucial link between the School and its valued alumni.

OUTCOME:

Our expertise in magazine design and production meant we were able to reinforce our ideas with a constructive development of the magazine’s editorial structure, suggesting and implementing a number of new areas.

We are now in our fourth year of producing this quarterly magazine and its hugely increased popularity is a result of responding to readership surveys and creating the right mix of articles, ideas and photography.

Its production is very much a collaboration between the magazine’s editor and Mosaic’s editorial and design teams and the magazine continues to evolve, reflecting new and changing priorities.

Business Strategy Review, the School’s flagship magazine is undergoing the Mosaic touch and will be undergoing a relaunch in the summer of 2010.